The Science City of Muñoz had its kickoff ceremony and planning stage for RICEponsible Champions which is an initiative to encourage local government units to have and own Be RICEponsible Campaign in order to promote the non wastage of rice and a healthier consumption of rice in the area.
The task force is composed of the chairman, Hon. Nestor L. Alvarez, Ph.D.; Jerry A. Rigos, DVM, Vice Chairman and 17 members. The contest starts on August 1, 2015 and will end on July 31, 2016. The basic message of the campaign are the following 4Ks: a. Konti-konting kanin muna para walang tira; b. Kumain ng brown unpolished rice; c. Kakaibang kanin naman(consumption of rice mixed with other staples); and d. Kilalanin at pasalamatan ang mga magsasaka sa pamamagitan ng pagpapahalaga sa bawat butil ng kanin.
The program, a nationwide search competition was launched by the Department of Agriculture through the Philippine Rice Research Institute.